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"Impact of Incentive Mechanism in Online Referral Programs: Evidence from ..."

JaeHwuen Jung et al. (2021)

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DOI: 10.1080/07421222.2021.1870384

access: closed

type: Journal Article

metadata version: 2022-06-23

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JaeHwuen Jung, Ravi Bapna, Alok Gupta, Soumya Sen:
Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments. J. Manag. Inf. Syst. 38(1): 59-81 (2021)

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