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"Marketing Information Systems in the Fortune 500 Companies: Past, Present, ..."
Eldon Y. Li, Raymond McLeod Jr., John C. Rogers (1993)
- Eldon Y. Li, Raymond McLeod Jr., John C. Rogers:
Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future. J. Manag. Inf. Syst. 10(1): 165-192 (1993)
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