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"Connecting IT Services Operations to Services Marketing Practices."
Mitzi M. Montoya-Weiss, Anne P. Massey, Vijay Khatri (2010)
- Mitzi M. Montoya-Weiss, Anne P. Massey, Vijay Khatri:
Connecting IT Services Operations to Services Marketing Practices. J. Manag. Inf. Syst. 26(4): 65-85 (2010)
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