"How the Metaverse is Reshaping Multichannel Retail Through Balancing ..."

Bingqing Xiong, Jie Fang, Wilson Weixun Li (2025)

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DOI: 10.1080/07421222.2025.2452019

access: closed

type: Journal Article

metadata version: 2025-09-06

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Bingqing Xiong, Jie Fang, Wilson Weixun Li:
How the Metaverse is Reshaping Multichannel Retail Through Balancing Complementarity and Substitution. J. Manag. Inf. Syst. 42(1): 174-205 (2025)

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