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"Lucky Reply Effect: How a Company's Online Replies to Consumers' Online ..."
Ming Chen et al. (2020)
- Ming Chen
, Yidan Huang, Shih-Heng Yu, Chia-Huei Wu
:
Lucky Reply Effect: How a Company's Online Replies to Consumers' Online Comments Affect Consumers' Predictions of Randomly Determined Associated Rewards. J. Organ. End User Comput. 32(4): 162-174 (2020)
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