Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Search Engine Advertising Perceived Effectiveness: A Resource-Based ..."

Hamed Jafarzadeh et al. (2019)

> Home

Details and statistics

DOI: 10.4018/JOEUC.2019100103

access: closed

type: Journal Article

metadata version: 2022-10-02

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/joeuc/JafarzadehAAD19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/joeuc/JafarzadehAAD19
Hamed Jafarzadeh, Babak Abedin, Aybüke Aurum, John D'Ambra:
Search Engine Advertising Perceived Effectiveness: A Resource-Based Approach on the Role of Advertisers' Competencies. J. Organ. End User Comput. 31(4): 46-73 (2019)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.