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ORCID"Customer lifetime value: stochastic optimization approach."
Wai-Ki Ching et al. (2004)
- Wai-Ki Ching, Michael K. Ng
, Ka-Kuen Wong, Eitan Altman:
Customer lifetime value: stochastic optimization approach. J. Oper. Res. Soc. 55(8): 860-868 (2004)
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