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"Analysing consumer segments to budget for loyalty and promotion programmes ..."

H.-Y. Tsao, L. Pitt, C. Campbell (2010)

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DOI: 10.1057/JORS.2009.117

access: closed

type: Journal Article

metadata version: 2020-06-08

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H.-Y. Tsao, L. Pitt, C. Campbell:
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share. J. Oper. Res. Soc. 61(10): 1523-1529 (2010)

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