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"A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a ..."
Amir Ahmadi-Javid, Pooya Hoseinpour (2011)
- Amir Ahmadi-Javid, Pooya Hoseinpour:
A Game-Theoretic Analysis for Coordinating Cooperative Advertising in a Supply Chain. J. Optim. Theory Appl. 149(1): 138-150 (2011)
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