"The impact of user-centric measures on the financial performance in the ..."

Matti Haverila et al. (2025)

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DOI: 10.1108/JSIT-02-2024-0046

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type: Journal Article

metadata version: 2025-04-19

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Matti Haverila, Mohammad Osman Gani, Fariah Ahmed Dina, Muhammad Mohiuddin:
The impact of user-centric measures on the financial performance in the context of big data marketing analytics (BDMA) applications: the influence of a decision-making role. J. Syst. Inf. Technol. 27(2): 237-264 (2025)

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