"Revisiting perceived gratification, consumer attitudes and purchase ..."

Renming Liu, Abu Bakar Abdul Hamid, Noor Inayah Ya'akub (2024)

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DOI: 10.1108/JSIT-10-2023-0214

access: closed

type: Journal Article

metadata version: 2025-01-19

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Renming Liu, Abu Bakar Abdul Hamid, Noor Inayah Ya'akub:
Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model. J. Syst. Inf. Technol. 26(1): 51-70 (2024)

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