"Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence ..."

Yun-Woo Choi, Changjun Lee (2024)

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DOI: 10.3390/JTAER19010001

access: open

type: Journal Article

metadata version: 2024-05-17

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Yun-Woo Choi, Changjun Lee:
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea. J. Theor. Appl. Electron. Commer. Res. 19(1): 1-19 (2024)

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