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"Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth ..."

Shalom Levy, Yaniv Gvili, Hayiel Hino (2021)

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DOI: 10.3390/JTAER16070144

access: open

type: Journal Article

metadata version: 2022-10-02

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  - journals/jtaer/LevyGH21
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  - https://dblp.org/rec/journals/jtaer/LevyGH21
Shalom Levy, Yaniv Gvili, Hayiel Hino:
Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors. J. Theor. Appl. Electron. Commer. Res. 16(7): 2608-2632 (2021)

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