"How Does the Relevance of Firm-Generated Content to Products Affect ..."

Yao Li, Ying Yin, Zhiqiang Wang (2024)

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DOI: 10.3390/JTAER20010019

access: open

type: Journal Article

metadata version: 2025-10-04

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Yao Li, Ying Yin, Zhiqiang Wang:
How Does the Relevance of Firm-Generated Content to Products Affect Consumer Brand Attitudes? J. Theor. Appl. Electron. Commer. Res. 20(1): 19 (2024)

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