"Measuring Customer Equity in Noncontractual Settings Using a Diffusion ..."

Wei Xue et al. (2021)

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DOI: 10.3390/JTAER16030026

access: open

type: Journal Article

metadata version: 2022-07-13

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  - https://dblp.org/rec/journals/jtaer/XueSBC20
Wei Xue, Yinglu Sun, Subir Bandyopadhyay, Dong Cheng:
Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator. J. Theor. Appl. Electron. Commer. Res. 16(3): 409-431 (2021)

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