"Role of biological sex and gender roles on perceived brand personality."

Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta (2018)

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DOI: 10.3233/KES-180387

access: closed

type: Journal Article

metadata version: 2022-10-02

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Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta:
Role of biological sex and gender roles on perceived brand personality. Int. J. Knowl. Based Intell. Eng. Syst. 22(4): 231-237 (2018)

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