"Examining the impact of internal marketing strategies on employee-based ..."

Granit Baca, Nail Reshidi (2025)

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DOI: 10.1108/K-09-2023-1851

access: closed

type: Journal Article

metadata version: 2025-05-31

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  - journals/kybernetes/BacaR25
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  - https://dblp.org/rec/journals/kybernetes/BacaR25
Granit Baca, Nail Reshidi:
Examining the impact of internal marketing strategies on employee-based brand equity benefits. Kybernetes 54(6): 3524-3543 (2025)

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