"Evolutionary game analysis on live streaming commerce considering brand ..."

Xiaofen Jiang, Guangkuo Gao, Xuezheng Yang (2023)

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DOI: 10.1108/K-04-2022-0593

access: closed

type: Journal Article

metadata version: 2024-03-20

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Xiaofen Jiang, Guangkuo Gao, Xuezheng Yang:
Evolutionary game analysis on live streaming commerce considering brand awareness and anchor influence. Kybernetes 52(12): 6467-6493 (2023)

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