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"Evolutionary game analysis on live streaming commerce considering brand ..."
Xiaofen Jiang, Guangkuo Gao, Xuezheng Yang (2023)
- Xiaofen Jiang, Guangkuo Gao, Xuezheng Yang:
Evolutionary game analysis on live streaming commerce considering brand awareness and anchor influence. Kybernetes 52(12): 6467-6493 (2023)
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