"Investigating active users' sustained participation in brand communities."

Ruo-Yu Liang, Linghao Zhang, Wei Guo (2019)

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DOI: 10.1108/K-08-2018-0439

access: closed

type: Journal Article

metadata version: 2025-01-19

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  - https://dblp.org/rec/journals/kybernetes/LiangZG19
Ruo-Yu Liang, Linghao Zhang, Wei Guo:
Investigating active users' sustained participation in brand communities. Kybernetes 48(10): 2353-2372 (2019)

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