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"Promotional strategies for information products and services - aligning ..."

Ina Fourie, Liezl H. Ball (2012)

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DOI: 10.1108/07378831211285130

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/lht/FourieB12
Ina Fourie, Liezl H. Ball:
Promotional strategies for information products and services - aligning with the serious and entertainment facets of information consumers' lives. Libr. Hi Tech 30(4): 683-692 (2012)

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