"Exploring the Competitive Dimension of Omnichannel Retailing."

M. Serkan Akturk, Michael E. Ketzenberg (2022)

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DOI: 10.1287/MNSC.2021.4008

access: closed

type: Journal Article

metadata version: 2022-06-02

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M. Serkan Akturk, Michael E. Ketzenberg:
Exploring the Competitive Dimension of Omnichannel Retailing. Manag. Sci. 68(4): 2732-2750 (2022)

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