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"Shouting to Be Heard in Advertising."

Simon P. Anderson, André de Palma (2013)

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DOI: 10.1287/MNSC.1120.1682

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/mansci/AndersonP13
Simon P. Anderson, André de Palma:
Shouting to Be Heard in Advertising. Manag. Sci. 59(7): 1545-1556 (2013)

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