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"Comarketing Alliances: Should You Contract on Actions or Outcomes?"
Pavan Rao Chennamaneni, Ramarao Desiraju (2011)
- Pavan Rao Chennamaneni, Ramarao Desiraju:
Comarketing Alliances: Should You Contract on Actions or Outcomes? Manag. Sci. 57(4): 752-762 (2011)
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