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"Machine Learning for Direct Marketing Response Models: Bayesian Networks ..."

Geng Cui, Man Leung Wong, Hon-Kwong Lui (2006)

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DOI: 10.1287/MNSC.1060.0514

access: closed

type: Journal Article

metadata version: 2020-06-30

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Geng Cui, Man Leung Wong, Hon-Kwong Lui:
Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming. Manag. Sci. 52(4): 597-612 (2006)

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