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"On Continuous-Time Optimal Advertising Under S-Shaped Response."

Fred M. Feinberg (2001)

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DOI: 10.1287/MNSC.47.11.1476.10246

access: closed

type: Journal Article

metadata version: 2020-06-30

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Fred M. Feinberg:
On Continuous-Time Optimal Advertising Under S-Shaped Response. Manag. Sci. 47(11): 1476-1487 (2001)

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