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"Information Technology and Trademarks: Implications for Product Variety."

Guodong (Gordon) Gao, Lorin M. Hitt (2012)

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DOI: 10.1287/MNSC.1110.1480

access: closed

type: Journal Article

metadata version: 2020-06-30

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  dblp key:
  - journals/mansci/GaoH12
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  - https://dblp.org/rec/journals/mansci/GaoH12
Guodong (Gordon) Gao, Lorin M. Hitt:
Information Technology and Trademarks: Implications for Product Variety. Manag. Sci. 58(6): 1211-1226 (2012)

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