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"Experimentation and Start-up Performance: Evidence from A/B Testing."

Rembrand Koning, Sharique Hasan, Aaron K. Chatterji (2022)

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DOI: 10.1287/MNSC.2021.4209

access: closed

type: Journal Article

metadata version: 2022-12-05

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  dblp key:
  - journals/mansci/KoningHC22
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  - https://dblp.org/rec/journals/mansci/KoningHC22
Rembrand Koning, Sharique Hasan, Aaron K. Chatterji:
Experimentation and Start-up Performance: Evidence from A/B Testing. Manag. Sci. 68(9): 6434-6453 (2022)

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