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"Creating Social Contagion Through Firm-Mediated Message Design: Evidence ..."

Tianshu Sun, Siva Viswanathan, Elena Zheleva (2021)

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DOI: 10.1287/MNSC.2020.3581

access: closed

type: Journal Article

metadata version: 2021-03-02

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  - journals/mansci/SunVZ21
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Tianshu Sun, Siva Viswanathan, Elena Zheleva:
Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. Manag. Sci. 67(2): 808-827 (2021)

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