"Connecting Customers and Merchants Offline: Experimental Evidence from the ..."

Brian Rongqing Han et al. (2024)

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DOI: 10.25300/MISQ/2022/16674

access: closed

type: Journal Article

metadata version: 2024-09-19

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  - https://dblp.org/rec/journals/misq/HanSCW24
Brian Rongqing Han, Tianshu Sun, Leon Yang Chu, Lixia Wu:
Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba. MIS Q. 48(3): 1157-1192 (2024)

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