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"Commentary - Identifying Social Influence: A Comment on Opinion Leadership ..."

Sinan Aral (2011)

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DOI: 10.1287/MKSC.1100.0596

access: closed

type: Journal Article

metadata version: 2021-10-14

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Sinan Aral:
Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30(2): 217-223 (2011)

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