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"Category Positioning and Store Choice: The Role of Destination Categories."

Richard A. Briesch, William R. Dillon, Edward J. Fox (2013)

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DOI: 10.1287/MKSC.2013.0775

access: closed

type: Journal Article

metadata version: 2020-05-14

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Richard A. Briesch, William R. Dillon, Edward J. Fox:
Category Positioning and Store Choice: The Role of Destination Categories. Mark. Sci. 32(3): 488-509 (2013)

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