"Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?"

Deepa Chandrasekaran, Gerard J. Tellis (2008)

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DOI: 10.1287/MKSC.1070.0329

access: closed

type: Journal Article

metadata version: 2020-05-14

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Deepa Chandrasekaran, Gerard J. Tellis:
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? Mark. Sci. 27(5): 844-860 (2008)

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