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"Identifying Unmet Demand."

Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby (2011)

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DOI: 10.1287/MKSC.1100.0589

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ChandukalaEA11
Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby:
Identifying Unmet Demand. Mark. Sci. 30(1): 61-73 (2011)

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