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"The Design and Targeting of Compliance Promotions."
Øystein Daljord et al. (2023)
- Øystein Daljord, Carl F. Mela
, Jason M. T. Roos
, Jim Sprigg
, Song Yao
:
The Design and Targeting of Compliance Promotions. Mark. Sci. 42(5): 866-891 (2023)
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