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"The Impact of Coupons on the Visit-to-Purchase Funnel."

Arun Gopalakrishnan, Young-Hoon Park (2021)

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DOI: 10.1287/MKSC.2020.1232

access: closed

type: Journal Article

metadata version: 2021-04-07

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  - journals/mktsci/GopalakrishnanP21
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  - https://dblp.org/rec/journals/mktsci/GopalakrishnanP21
Arun Gopalakrishnan, Young-Hoon Park:
The Impact of Coupons on the Visit-to-Purchase Funnel. Mark. Sci. 40(1): 48-61 (2021)

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