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"No Substitute for the Real Thing: The Importance of In-Context Field ..."

Indranil Goswami, Oleg Urminsky (2020)

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DOI: 10.1287/MKSC.2020.1252

access: closed

type: Journal Article

metadata version: 2020-11-14

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Indranil Goswami, Oleg Urminsky:
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. Mark. Sci. 39(6): 1052-1070 (2020)

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