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"Monetizing Ratings Data for Product Research."

Nino Hardt, Alex Varbanov, Greg M. Allenby (2016)

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DOI: 10.1287/MKSC.2016.0980

access: closed

type: Journal Article

metadata version: 2020-05-14

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Nino Hardt, Alex Varbanov, Greg M. Allenby:
Monetizing Ratings Data for Product Research. Mark. Sci. 35(5): 713-726 (2016)

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