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"Social Advertising Effectiveness Across Products: A Large-Scale Field ..."

Shan Huang et al. (2020)

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DOI: 10.1287/MKSC.2020.1240

access: closed

type: Journal Article

metadata version: 2020-11-14

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Shan Huang, Sinan Aral, Yu (Jeffrey) Hu, Erik Brynjolfsson:
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment. Mark. Sci. 39(6): 1142-1165 (2020)

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