"New Perspectives on Customer "Death" Using a Generalization of the ..."

Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie (2011)

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DOI: 10.1287/MKSC.1110.0654

access: closed

type: Journal Article

metadata version: 2020-05-14

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Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie:
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. Mark. Sci. 30(5): 866-880 (2011)

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