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"Practice Prize Paper - Implementing Integrated Marketing Science Modeling ..."
V. Kumar et al. (2015)
- V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree:
Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. Mark. Sci. 34(6): 804-814 (2015)
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