"Research Note - Competitive Brand Salience."

Ralf van der Lans, Rik Pieters, Michel Wedel (2008)

Details and statistics

DOI: 10.1287/MKSC.1070.0327

access: closed

type: Journal Article

metadata version: 2022-10-02

a service of  Schloss Dagstuhl - Leibniz Center for Informatics