"Attribution Strategies and Return on Keyword Investment in Paid Search ..."

Hongshuang (Alice) Li et al. (2016)

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DOI: 10.1287/MKSC.2016.0987

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type: Journal Article

metadata version: 2022-10-02

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Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani:
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. Mark. Sci. 35(6): 831-848 (2016)

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