"Commentary - Discussion of "Online Display Advertising: Targeting and ..."

Andrea M. Matwyshyn (2011)

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DOI: 10.1287/MKSC.1100.0599

access: closed

type: Journal Article

metadata version: 2020-05-14

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Andrea M. Matwyshyn:
Commentary - Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker. Mark. Sci. 30(3): 409-412 (2011)

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