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"Information Processing Pattern and Propensity to Buy: An Investigation of ..."

Ofer Mintz, Imran S. Currim, Ivan Jeliazkov (2013)

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DOI: 10.1287/MKSC.2013.0790

access: closed

type: Journal Article

metadata version: 2021-10-14

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Ofer Mintz, Imran S. Currim, Ivan Jeliazkov:
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior. Mark. Sci. 32(5): 716-732 (2013)

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