"Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites."

Ye Qiu, Ram C. Rao (2020)

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DOI: 10.1287/MKSC.2019.1202

access: closed

type: Journal Article

metadata version: 2024-10-06

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Ye Qiu, Ram C. Rao:
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Mark. Sci. 39(4): 743-762 (2020)

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