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"Strategic Research and Development Investment Decisions in the ..."

Anita Rao (2020)

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DOI: 10.1287/MKSC.2020.1224

access: closed

type: Journal Article

metadata version: 2020-06-16

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Anita Rao:
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry. Mark. Sci. 39(3): 564-586 (2020)

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