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"A Bivariate Timing Model of Customer Acquisition and Retention."
David A. Schweidel, Peter S. Fader, Eric T. Bradlow (2008)
- David A. Schweidel, Peter S. Fader, Eric T. Bradlow:
A Bivariate Timing Model of Customer Acquisition and Retention. Mark. Sci. 27(5): 829-843 (2008)
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