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"Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model ..."
Venkatesh Shankar, Pablo Azar, Matthew Fuller (2008)
- Venkatesh Shankar, Pablo Azar, Matthew Fuller:
Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. Mark. Sci. 27(4): 567-584 (2008)
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