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"Making Inclusive Product Design a Reality: How Company Culture and ..."

Jeffrey D. Shulman, Zheyin (Jane) Gu (2024)

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DOI: 10.1287/MKSC.2023.1438

access: closed

type: Journal Article

metadata version: 2024-06-17

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Jeffrey D. Shulman, Zheyin (Jane) Gu:
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. Mark. Sci. 43(1): 73-91 (2024)

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