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"Spillovers from Mass Advertising: An Identification Strategy."

Michael Thomas (2020)

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DOI: 10.1287/MKSC.2019.1217

access: closed

type: Journal Article

metadata version: 2020-10-26

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Michael Thomas:
Spillovers from Mass Advertising: An Identification Strategy. Mark. Sci. 39(4): 807-826 (2020)

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